There are just a few key concepts in BigPicture.io: Projects, Actions, and Properties.


Projects contain all of the configuration settings for your website.

This includes things like the URL of your website, what actions you are tracking, your integration settings, and who will sign your team has access.


An action is some type of user interaction in your application or website that you want to track.

Examples include a user clicking on a button, filling out a form, or watching a video. With BigPicture.io you can track these actions to better understand how people are interacting with your website.


A property is extra information to describe the action.

For example, Amazon wants to track the product a user added to their cart. With BigPicture.io, Amazon can pull product details from the page like the product name, price, and quantity and include this data with the action.